Our Story

PremiumBrands.com is where I offer a selected collection of premium names, each presented with a starter site and a few business directions so a founder can see what it could become. BRICScurrency.com belongs in it because the subject it names is argued over in headlines, research papers and trade meetings, and a founder who brings sources, dates and a steady voice to that argument deserves a name equal to the work. I would rather see it with someone ready to build than leave it unused.

A lesson from Newswire.com

In 2007 I acquired the press release distribution business running on i-Newswire.com. In 2013 I secured iNewswire.com, and in February 2015 we moved the business to Newswire.com, after more than a year of negotiating and consulting SEO professionals first. The morning of the switch, a prospect told one of the sales agents, “Oh yeah, Newswire.com. I’ve heard of you guys.” That was impossible. I believe a name can do that kind of work before anyone has seen the product behind it.

Would I build on this?

I buy names as an end user, with one test: would I build on this? The names I haven’t built on yet are the ones I’m open to selling. I bought PremiumBrands.com before I had a plan for it. I value premium names, and I knew that if I waited I would probably lose the chance: by now it could be with an end user building on it, and then most likely not for sale at all.

Asked of BRICScurrency.com, the answer is yes, for a particular kind of company. Currency headlines move faster than most readers can check them, and the useful publication is the one that finds the original document, dates it and says plainly what it does and doesn’t change. That company needs editors, researchers or trainers who know the field. What the name gives it is the subject in the address, which keeps every introduction short and makes every citation easy to place.

I also think the way companies get built has changed. With AI tools, one knowledgeable person can put up a newsletter, a searchable archive or a course platform in a few weeks, and so can everyone else on the same beat. The format is the easy part to copy now. A name readers come to trust is much harder, and in a field this full of commentary I would want that name to be the subject itself.

Founders are often told to launch on whatever name is free and upgrade once the business has made it. I understand the instinct, but the bill for that upgrade comes later: a new masthead, new sender addresses, back issues and citations pointing at the old name, and a better name that may be gone by then. This beat adds a second reason to start right. A name that states the subject, on a publication that states its independence, lets a founder tell readers exactly what they are holding.

Two ways to begin

Through OnlineBusiness.com, my strategy and development studio, I support the presentation work for PremiumBrands, this site included. A great name won’t save a bad business, and this one won’t write a single briefing; what it gives good work is a name that matches it. If BRICScurrency.com is the name for what you are building, tell me about it on the Get Pricing page, and the About the Name page sets out what the purchase covers. If the name you want is a different one, tell me that too; I help founders acquire names that aren’t in the collection. A premium .com is a trust shortcut.